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Commerce and analytics technologies used at big sites

Large transaction-oriented sites use a broad variety of e-commerce and analytics technologies to support and drive business.

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Day-to-day management of site marketing and commerce technologies

On a day-to-day basis, marketing is being left out of the loop as IT controls the usage of e-commerce, marketing, and analytics technologies.

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Tools used to manage site marketing and commerce tech

IT relies on a variety of tools - some fairly simple - to manage site marketing and commerce technologies.

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Departments getting regular data reports from site technologies

A lack of data sharing prevents marketers from accessing the information needed to dig deeper into customer behavior, as well as convert customer interactions into actionable insights.

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Roles in selection and management of marketing tech suppliers

IT's heavy hand in marketing technology supplier selection and management may be justified, but they may not be getting enough marketing input.

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Perceived ROI vs. risk of site technologies

IT may be under-emphasizing the potential risks from advertising technologies used on commercial sites, particularly when they come from third parties like ad or affiliate networks.

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Perceived potential risks and costs from site technologies

IT rates security and poor customer experience as high risks or potential costs from using marketing technologies on big commercial sites. They're less concerned about vendor management issues.

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Expected ROI improvement from better marketing tech management

On average, IT believes it could achieve 20% ROI improvement by better managing its site marketing technologies.

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Effectiveness of company marketing tech management

Though nearly three-quarters of decision-makers say it's important to manage their site marketing technologies effectively, fewer than one fifth give themselves high marks for doing so.

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Advertising and marketing technologies used at big sites

Large commerce sites use a fairly wide variety of advertising and marketing technologies for customer acquisition and retention.

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Big data analytics in the public cloud

A majority of the survey respondents “are already” or “planning to” leverage public cloud resources as part of their enterprise big-data analytic needs.

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Key blockers to adoption of the cloud

A lack of understanding around security processes, a lack of trust in cloud vendors, and a lack of understanding of compliance and regulatory implementations led to major overall concern on security...

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Preferred tools for cloud big-data projects

Enterprises value minimal disruption and prefer reusing familiar tools and techniques whenever possible on cloud big-data projects.

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Analytics awareness beyond IT

More than half of the respondents who are familiar with analytic concepts perform a function outside of IT in their organizations.

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Strategic objectives for cloud computing

The plurality of IT decision makers at big U.S. companies are using the cloud for necessary, but non-revenue generating IT functions in the near term. However, nearly 30 percent are strategic cloud...

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Current cloud tech in use, strategic buyers vs. others

Strategic cloud buyers use most cloud technologies across the board. Three times as many use PaaS, for example.

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Expected cloud tech usage, strategic buyers vs. others

Although both strategic and nonstrategic buyers anticipate increasing their use of cloud technologies in the next two years, the strategic buyers will maintain their significant lead in terms of the...

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Expected IT workload migration, strategic buyers vs. others

Strategic cloud buyers look for opportunities to use cloud across the enterprise in the next 12 to 24 months. They are not merely targeted or opportunistic users, drawn toward one specific cloud...

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Expected business workload migration, strategic buyers vs. others

Manufacturing, accounting, and other back office applications will migrate to the cloud slower than business analytics in the next 12 to 24 months. Strategic adopters are using cloud-based analytics to...

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Top drivers of cloud computing, strategic buyers vs. others

Although there are not great differences in what strategic and nonstrategic buyers consider the most important business drivers for cloud adoption, strategic buyers equate business agility and...

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