Commerce and analytics technologies used at big sites
Large transaction-oriented sites use a broad variety of e-commerce and analytics technologies to support and drive business.
View ArticleDay-to-day management of site marketing and commerce technologies
On a day-to-day basis, marketing is being left out of the loop as IT controls the usage of e-commerce, marketing, and analytics technologies.
View ArticleTools used to manage site marketing and commerce tech
IT relies on a variety of tools - some fairly simple - to manage site marketing and commerce technologies.
View ArticleDepartments getting regular data reports from site technologies
A lack of data sharing prevents marketers from accessing the information needed to dig deeper into customer behavior, as well as convert customer interactions into actionable insights.
View ArticleRoles in selection and management of marketing tech suppliers
IT's heavy hand in marketing technology supplier selection and management may be justified, but they may not be getting enough marketing input.
View ArticlePerceived ROI vs. risk of site technologies
IT may be under-emphasizing the potential risks from advertising technologies used on commercial sites, particularly when they come from third parties like ad or affiliate networks.
View ArticlePerceived potential risks and costs from site technologies
IT rates security and poor customer experience as high risks or potential costs from using marketing technologies on big commercial sites. They're less concerned about vendor management issues.
View ArticleExpected ROI improvement from better marketing tech management
On average, IT believes it could achieve 20% ROI improvement by better managing its site marketing technologies.
View ArticleEffectiveness of company marketing tech management
Though nearly three-quarters of decision-makers say it's important to manage their site marketing technologies effectively, fewer than one fifth give themselves high marks for doing so.
View ArticleAdvertising and marketing technologies used at big sites
Large commerce sites use a fairly wide variety of advertising and marketing technologies for customer acquisition and retention.
View ArticleBig data analytics in the public cloud
A majority of the survey respondents “are already” or “planning to” leverage public cloud resources as part of their enterprise big-data analytic needs.
View ArticleKey blockers to adoption of the cloud
A lack of understanding around security processes, a lack of trust in cloud vendors, and a lack of understanding of compliance and regulatory implementations led to major overall concern on security...
View ArticlePreferred tools for cloud big-data projects
Enterprises value minimal disruption and prefer reusing familiar tools and techniques whenever possible on cloud big-data projects.
View ArticleAnalytics awareness beyond IT
More than half of the respondents who are familiar with analytic concepts perform a function outside of IT in their organizations.
View ArticleStrategic objectives for cloud computing
The plurality of IT decision makers at big U.S. companies are using the cloud for necessary, but non-revenue generating IT functions in the near term. However, nearly 30 percent are strategic cloud...
View ArticleCurrent cloud tech in use, strategic buyers vs. others
Strategic cloud buyers use most cloud technologies across the board. Three times as many use PaaS, for example.
View ArticleExpected cloud tech usage, strategic buyers vs. others
Although both strategic and nonstrategic buyers anticipate increasing their use of cloud technologies in the next two years, the strategic buyers will maintain their significant lead in terms of the...
View ArticleExpected IT workload migration, strategic buyers vs. others
Strategic cloud buyers look for opportunities to use cloud across the enterprise in the next 12 to 24 months. They are not merely targeted or opportunistic users, drawn toward one specific cloud...
View ArticleExpected business workload migration, strategic buyers vs. others
Manufacturing, accounting, and other back office applications will migrate to the cloud slower than business analytics in the next 12 to 24 months. Strategic adopters are using cloud-based analytics to...
View ArticleTop drivers of cloud computing, strategic buyers vs. others
Although there are not great differences in what strategic and nonstrategic buyers consider the most important business drivers for cloud adoption, strategic buyers equate business agility and...
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